Is it worth to spend money with famous celebrity to gain more sales volume?

“93% of customers expect companies to have a presence on social media” (Bedgood, 2015).

This illustrate, customers access information through social media even more in nowadays and use social media to engage with other people all around the world with no barrier. Company can sell their product and service worldwide and expand their local market into global market or niche market into mass market. An important point is that they can expanding market into foreign countries. Sound nicely but we should know how to access to those customers through social media channels. There are example of social media channels list below.

List of social media channels.

Facebook-128 Facebook

• Twitter-128 Twitter

• YouTube-128 YouTube

• Linkedin-128 LinkedIn

• Google_Plus-128 Google+

• Pinterest-128 Pinterest

• Instagram-128 Instagram

1111

Figure 1: 2015 B2C Content Marketing Trends-North America: Content Marketing Institute/MarketingProfs

According to the above figure shows, Facebook is the most popular social media platform that customers really use. Interestingly, all of them except Instagram have over 50% usage between business and customers. Then choosing social media platform to be one as your promotional channels is a good choice.

After we know which social media channels we will promote in. Let’s find what will make customers recognise the brand among various competitors? 

To my knowledge, customers always make a decision to purchase the product and service according to the trust in brands or how much credibility the brands have. Moreover, brand awareness is also the most major factors that make customers recall the brand from their memory and gain the trust with them. In this case, we should have representative to connect with the brand image.

Presenter is the one who represent the brand image and help customer recognise it easier.

“As statistical proof, Nike golf balls, since the company signed Tiger Woods in 1996, have seen a $ 50 million revenue growth.” (Mukherjee, 2009).

TigerWoods

Figure 2: 2015 B2C Tiger Woods Net Worth

Net Worth: $640 Million

Surprising that Tiger Woods net worth was $640 Million and his earnings in 2015 was $50.6 Million. Can you image how much Nike offer money to make Tiger Woods signs the contract? Nike has Tiger Woods as the brand ambassador which represent that Nike be the professional brand in golf line. Customers will be motivate to purchase Nike’s product by recognising the brand ambassador. This is an great example for choosing celebrity as presenter to increase brand image, brand awareness, and sale volume. From my point of view, it comes as no surprise that it worth to invest huge money with celebrity to increase sale volume.

How do you think, about engaging follower in social media by using famous celebrity as a presenter, can really increase revenue?, is it worth to spend money with celebrity ?

Let’s me know your idea about this topic. Hope you enjoyed this post 🙂


Reference List: 

1. Bedgood L. (2015). 4 Ways to Increase Revenue with Social Media. [online] Available at: http://www.business2community.com/social-media/4-ways-increase-revenue-social-media-01236612#JROMUFkrvQv5Q282.97 [Accessed 25 Oct. 2015].

2. Mukherjee D. (2009). Impact of Celebrity Endorsements on Brand Image. [online] Available at: http://usdrinc.com/downloads/Celebrity-Endorsements.pdf [Accessed 25 Oct. 2015].

Figure Reference List:

Figure 1: Beechler D. (2015). 11 New B@C Content Marketing Benchmarks for 2015. [online] Available at: http://www.exacttarget.com/blog/au/11-new-b2c-content-marketing-benchmarks-for-2015-3/ [Accessed 25 Oct. 2015].

Figure 2: TheRichest, (2015). Tiger Woods Net Worth. [online] Available at: http://www.therichest.com/celebnetworth/athletes/golfers/tiger-woods-net-worth/ [Accessed 25 Oct. 2015].

Cover Photo:

1. Cheaptravelcodes.com, (2013). Ethical Marketing and “Brand Ambassadors” | cheaptravelcodes.com. [online] Available at: http://cheaptravelcodes.com/ethical-marketing-and-brand-ambassadors/ [Accessed 25 Oct. 2015].