Powerful impact of web design in our digital world.

Do you know? Having an outstanding web design is the major factors for online marketing.

Website is a webpage where we can click into the site and explore it by using internet connection. This is the most important tool for digital marketing to reach customers who are living throughout the world.

What can I use website in the business world?

I think every company who have aim to achieve their target market on online channel worldwide or attending in e-commerce business should have website to get interacting with their clients. Website can provide customer support, building online community, display product line, increasing sale volume, and even telling brand’s story through the site.website-design-services-buffalo-ny


You can enchant your website by designing attractive website. Having a nice website can make customer having a first impression with the brand for shopping on online channel. Therefore, it can lead to increasing sale volume and also changing visitors into customers.

We can designing various features on the website to suit in every device’s screen. Company should aware to create mobile friendly for customer to have easy viewing the website on every device’s screen their have. Moreover, having a great web structure and design will be your competitive advantage among competitors in the market.

web-designIf we can engaging with customers on e-commerce and make them feel convenient to purchase online product, company will reach higher sale volume and expand much larger market segment to overseas. So we should design webpage for easy using, clearly structure and layout, proper colour, and added some feature like live chat. I know designing the website is not a easy stuff to do but these day we can hire professional web designer to build and create wonderful webpage for you.


As my preference, I alway search for reviews on brand’s website in the community chat room before going to purchase something. I’m sure that many customers are all doing the same way as me. If they find out that online website is easy to access and have a great deal rather than in-store shopping, they might changing their purchasing behaviour. It is awesome to know that the brand consider and care about their customer much more than before. So why we are not concerning more in this issue and designing a brilliant website for your customers? It is rising customer awareness and  it is another way to interact with customer too.

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Which brand make you impressive with their web design?and why? What else benefits you can think from having a web design as your marketing tool?


Reference List: 

1. Holland T. (2015). 7 Ways to Increase Brand Awareness. [online] Available at: http://www.freshegg.co.uk/blog/digital-strategy/7-ways-to-increase-brand-awareness [Accessed 12 Nov. 2015].

Figure Reference List:

Figure 1: 3created. (No date). Website design services. [online] Available at: http://www.3created.com/digital-marketing-services/web-design/ [Accessed 12 Nov. 2015].

Figure 2: webfuel. (No date). Web design and build. [online] http://www.webfuel.com [Accessed 12 Nov. 2015].

Figure 3: Odeke O. (2014). Online Shopping In Uganda: Here are the Top 10 Sites to get you started. [online] http://www.dignited.com/9215/online-shopping-uganda-top-10-sites-get-started/ [Accessed 12 Nov. 2015].

Cover Photo:

1. Target Marketing. (No date). Website design clacton. [online] Available at: http://www.targetmarketinggroup.co.uk [Accessed 12 Nov. 2015].